What are the People Also Search For?

People Also Search For, Or People Also Search For Or People Also Ask: If you’ve closely discovered the Google effects net web page for any query, you might’ve taken word of a selected section stated as ‘People Also Search For’. Sometimes, Google offers this section simultaneously as you search for something.


With Google frequently updating search pages to keep them dynamic and informative for the user, one can also feel overwhelmed with these updates.

However, while we can’t present all the information for all the updates in one blog, this blog should provide you with ample knowledge on the ‘People Also Search For‘ (PASF) section. Read this blog until the end to understand this specific feature of Google extensively.

What Is Exactly People Also Search For?

In 2012, Google introduced knowledge graphs to display a group of thumbnails associated with a specific search term. However, over time knowledge graph became a separate entity on the search page associated with specific search terms, such as when you search for a person online.


 Today ‘People Also Search For (PASF)‘ or ‘People also ask (PAA) ‘doesn’t display thumbnails but instead displays associated search terms with the exact keyword searched. Like this –

For instance, if you search ‘SEO Reseller‘ on Google, you might get search terms like ‘What is an SEO Reseller‘, ‘Is it worth it to pay someone for SEO’, and more in the People Also Search For’ section. Most commonly, this section appears just below some of the paid and organic search results.

With helpful associated search terms, Google aims to quickly resolve the user search query. If someone can’t find a specific answer to a question, they can certainly look it up in the ‘People Also Search For‘ section. All these suggestions are possible because Google focuses on user search intent aiming to solve the user search query as quickly as possible.

Thus to reinstate, ‘People Also Search For‘ is a Google search page section that presents to the searcher the related terms associated with their search. Usually, this section appears after limited paid and organic search results. With this, Google aims to resolve the search query as quickly as possible and make the search more refined and swift.

Most importantly, this search feature doesn’t appear for every search. To make it visible for each search, you can use specialized tools which you will see later in this blog.

Some Pointers To Keep In Mind

These are some of the essential things you should keep in mind when it comes to ‘People Also Search For‘:

  • There’s no fixed position for the ‘People Also Search For‘ section. Though this section appears after certain paid and organic results, the position is not always fixed.
  • Usually, after clicking on any of the suggestions a new tab gets opened with various website pages. The ones that provide relevant content are the ones that appear in the new tab search results. Answers may be available in various content formats. From paragraphs to tables, to even videos, Google aims at providing the best answer possible for the queries in ‘People Also Search For‘.
  • Don’t confuse this with ‘People Also Ask‘ or featured snippets. With featured snippets, ‘People Also Ask‘, Google aims at providing the answers to the user on the SERP or search engine result page. ‘People Also Search For‘ does the same that becomes visible on some searches but mainly through specialized tools.

The Simple Benefits Of Optimizing For People Also Ask

People Also Ask can help a website gain visibility if dealing with low traffic. Specifically, optimizing content and getting featured in those sections can help a website increase visibility and traffic. Some of the significant benefits of optimizing for ‘People Also Ask’ are:

  1. You Can Reduce Your Bounce Rate Significantly

People getting bounced off your site isn’t a good thing. A lot of it has got to do with content. When a page content fails to answer or solve user intent, people usually leave the page and go to some other source that can provide them with better information.

Answering as many questions as possible in your content can lessen the bounce rate. If you’re lagging in traffic on specific keywords, you should look at the ‘People Also Search For’ section and try and address those questions in your content. Answering those questions can significantly reduce your bounce rate as it wholly solves user intent or query.

If you’re having any doubt as to what to write, and what content style to adopt, you can always research your competitors for ideas. Just don’t copy them.

  1. Helps In Identifying Keywords

Often content marketers struggle with finding relevant topics to write on to keep the users engaged. However, with PASF, this task becomes relatively more accessible as it suggests related topics to the main keyword. A lot of secondary keywords or LSI’s can be generated from this section.

With People Also Ask, Google provides answers and website links to the questions associated with the keyword. You can visit the website link and read the blog, identify keywords and try and develop similar content for your website.

In short, the more queries you resolve for your reader, the better your website content is and the more beneficial it is for the website. Topic pillars could be established, and the website’s overall content could be made more diverse.

  1. Better Website Authority

This section keeps expanding once a searcher clicks on it to find answers. More questions and their answers are automatically added, once a click has been made. Usually, 2-4 questions appear at the start. However, more questions are automatically added if you click on any of the questions to look for an answer.

Most importantly, search intent also becomes clear with PASF keywords. Keywords can be identified and a content outline can be built. Even tools can be devised for this purpose of content outline creation. A better content outline ensures optimization of content which brings better traffic, and leads.

Headings can be optimized with the right keywords and content can be generated that’s helpful to the user. Overall SEO can be boosted bettering the website authority.

Getting these many questions can be highly beneficial for a business. You can use those questions and answer them on your website content to attain massive traffic and authority. The more problems or queries you solve for a user, the more authoritative and trustworthy a website becomes. Such websites enjoy high user engagement, less bounce rate, and a constant traffic flow.

(Visited 15 times)

Leave a Reply

Open chat
Need help?
How we can help you ...

We are offering Free Guest Posting with Do-Follow Links to Fresh content ...